Privacy Policy

Effective October 10, 2026

Second Look ("we", "us") is an independently operated website based in the United States. You can reach us any time through our contact form; we reply within two business days. This policy explains what information we collect, why, who we share it with, and the choices you have.

What we collect

Information you give us:

Your email address and the plan or option you chose when you join the waitlist or ask about checkout
Your name, email, and message when you use the contact form
Your work email and organization if you ask about partnerships

Information that stays on your device: Messages you paste into the scam checker are analyzed in your browser. They are never sent to us, stored by us, or seen by anyone else.

Information collected automatically: our hosting provider keeps standard server logs (IP address, browser type, pages requested, and time) to keep the site running and secure. We don't use advertising cookies, tracking pixels, or third-party analytics.

How we use it

To respond to you and provide what you asked for
To send the emails you signed up for, each with an unsubscribe link
To process payments and keep required records
To keep the site secure and prevent fraud or abuse
To comply with the law

We don't use your information to build advertising profiles.

Service providers that run parts of the site for us, under contracts that limit their use of your data: Netlify (website hosting and form storage), Stripe (payments, where offered), and Google Fonts (your browser loads typefaces from Google, which receives your IP address).
Legal reasons: when required by law, or to protect the rights, safety, or property of our users, the public, or us.
Business transfers: if the business is sold or merged, your information may transfer to the new owner under this policy.

Payments. Purchases are processed by Stripe. We receive confirmation of your payment and your email, but never your full card number.

Sale and sharing of personal information. We do not sell or share your personal information for money or for targeted advertising.

Your rights and choices

Depending on where you live (including California, Colorado, Connecticut, Virginia, Utah, Texas, Oregon, and other states with privacy laws), you may have the right to know what personal information we have about you, get a copy, correct it, delete it, and opt out of its sale, sharing, or use for targeted advertising. We give these rights to everyone, wherever you live.

To make a request, use our contact form and choose "Privacy request" or "Delete my data." We'll confirm we received it within 10 days and respond within 45 days. We may need to confirm your identity first. You can use an authorized agent. If we deny your request, you can appeal by replying to our decision, and we'll respond within 60 days. We won't treat you differently for using these rights.

We honor Global Privacy Control browser signals as an opt-out of sale and sharing.

How long we keep it

Waitlist and contact form submissions are kept for up to 24 months after your last contact with us, or until you ask us to delete them. Payment records are kept as long as tax law requires (generally 7 years).

Security

We use reasonable safeguards, including encrypted connections (HTTPS) and access limited to people who need it. No system is perfectly secure, so we can't guarantee absolute security. If a breach affects your personal information, we'll notify you as the law requires.

Children

Second Look isn't directed at children under 13, and we don't knowingly collect personal information from them. If you believe a child has given us information, contact us and we'll delete it.

Visitors outside the United States

We're based in the United States and your information is processed here.

Changes

If we change this policy, we'll update the date at the top. For significant changes, we'll post a notice on the site or email people we have contact details for.

Contact

Second Look ("we", "us") is an independently operated website based in the United States. You can reach us any time through our contact form; we reply within two business days.